To launch their Leading Ladies seminars, Effective Management Resources wanted to appeal to "the woman who does it all" at the expense of her own well-deserved personal development. This series of targeted ads turns the metaphorical juggling act of the overcommitted gal into a vision of ease, balance and inspiration.

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advertise, advertise, advertise.

They say you gotta spend money to make money. But ads with big impact on your target market don't have to have a big impact on your wallet. media schmedia designs advertising campaigns with intelligence and oomph, not flash and bluster.

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