London Cleaners needed an update to their venerable visual brand, to punctuate their high-end service and their market-leading embrace of superior new cleaning technologies. Our design preserves reference to the old logo to maintain continuity while introducing crisp, contemporary fonting that proclaims London Cleaners' position at the forefront of the industry.

It's never just a logo.

Customers will choose to buy from you based on their perceptions of your identity. So, what image do you want to project? A good logo reflects the real you and attracts the real them you're eager to serve.

Similarly, a thoughtfully designed identity kit takes that well-honed image and connects you with the world. As that first impression, your image on paper (letterhead, business cards, envelopes) and online (email, e-newsletter, social media) needs to set the tone you want to convey.