There are only so many local business traditions about which one can truly get excited. Since the creation of their Business EXPO in 1995, Heights-Hillcrest Regional Chamber of Commerce (HRCC) has offered the Northeast Ohio business community one of the most potent and most enjoyable annual networking events around, attracting dozens of sponsors, 100+ top-notch exhibitors and nearly 1000 attendees from every industry each Spring. HRCC ups both EXPO's value and the fun ante every year. We'd say that deserves a big exclamation point.
Customers will choose to buy from you based on their perceptions of your identity. So, what image do you want to project? A good logo reflects the real you and attracts the real them you're eager to serve.
Similarly, a thoughtfully designed identity kit takes that well-honed image and connects you with the world. As that first impression, your image on paper (letterhead, business cards, envelopes) and online (email, e-newsletter, social media) needs to set the tone you want to convey.