After 20 years in the biz, ETC was ready to project their visual identity in a way that inspires the same confidence, depth and flexibility they offer clients. The anchored, timeless, no-nonsense forms comprising ETC's new logo intimate a solid grounding without being staid or literally "in the box." Multiple, modern colors reflect responsiveness and breadth without getting squishy, and the repeating tail curves of the lower case letters create a sense of forward movement.

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It's never just a logo.

Customers will choose to buy from you based on their perceptions of your identity. So, what image do you want to project? A good logo reflects the real you and attracts the real them you're eager to serve.

Similarly, a thoughtfully designed identity kit takes that well-honed image and connects you with the world. As that first impression, your image on paper (letterhead, business cards, envelopes) and online (email, e-newsletter, social media) needs to set the tone you want to convey.