Advance Paint Technology's new owner knew the old homespun mascot wouldn't successfully communicate APT's long history of expert quality as well as their new commitment to superior customer service. A dynamic professional image - much like that of the businesses in his largest target markets - that clarifies their distinctive approach, tells prospective clients that APT delivers what they promise - and much more.

next>

It's never just a logo.

Customers will choose to buy from you based on their perceptions of your identity. So, what image do you want to project? A good logo reflects the real you and attracts the real them you're eager to serve.

Similarly, a thoughtfully designed identity kit takes that well-honed image and connects you with the world. As that first impression, your image on paper (letterhead, business cards, envelopes) and online (email, e-newsletter, social media) needs to set the tone you want to convey.