Hippo Direct knows their clients are looking for new customers and fresh insights, not just "a few good lists." But they also knew their own marketing message needed freshening as well.

Applying our insights, Hippo now confidently asserts that their research savvy, personalized attention, forward thinking and creativity help their clients market smarter. Our update of the Hippo logo reflects the dichotomy between what people expect of traditional list marketing and the fast, technologically adept, innovative service that Hippo Direct provides customers, and infuses their marketing materials with the playful energy that makes them a lot of fun to work with.

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Talk, talk, talk...

Your customers totally get who you think you are. But do you? Your brand is the collected experience of your company in their minds. So your job is to effectively reconcile your value - and values - with what they want and need.

Get real!

Stop talking about yourself and start talking with customers about what's real between you. Telling the truth excites emotions, shapes perception, and compels action. Telling the truth builds customer trust and loyalty.

media schmedia's inspirational branding process puts the authentic you back in your marketing and aligns your communications with the customers who are best for you. From needs and market analysis through creative design and dynamic promotion, our personal approach yields insights and tools that open eyes, ears, minds, and wallets.