A nurse with an MBA and a successful career driving clinical research strategy for some of the medical device industry's big players, Karen Roberts has an unique skill set - and an entrepreneurial streak. To launch her consulting practice, she needed a dynamic business name and visual identity that would resonate with medical device manufacturers, researchers, clinicians, venture capitalists and industry entrepreneurs alike.
The name Ars Clinica, literally 'The Clinical Arts', reflects the sophistication and discernment but also the vibrancy with which Karen approaches her work. We tailored a logo with a strong sense of focus and goal orientation, balanced with organic shapes to express her creativity and interpersonal skill. The colors are energizing but professional, the fonts a blend of formal and conversational. From the moment you meet Karen, you know that her brand of 'enlightened clinical strategy' is right on the mark.
is YOUR brand well-behaved?
Does it speak clearly to your customers? And what exactly is it saying when your back is turned?
A well-behaved brand expresses your unique business values in a way that sets you apart, excites customers, and helps you find new ones that are right for you.
Our brand spankin' expertise is the tough love that transforms unruly brands into Best of Show. From needs and market analysis through creative design and dynamic promotion, our personal approach yields insights and tools that open eyes, ears, minds, and wallets.
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